A wonderful way to do this is through Total Indie Coupons. I've been participating with this project since the beginning and it is a wonderful and inexpensive way to get your name out to 5,000 shoppers who are already web savvy and who support handcrafted works. And it is only $50!
Unlike most promotional materials where you pay for, say, 5000 postcards which would be sent to 5000 people who may or may not even read it, with the Totally Indie Coupons, you are only paying for 125 pieces, yet are still getting your name out to 5000 people who you know already support indie businesses!
There are only a few spots remaining so head on over, read about the requirements, and sign up.
For me, these coupons have definitely paid for themselves. They have pretty long expiration dates and I've received orders from previous coupons even after the expiration date.
Don't be intimidated by having to create your own coupon...it's really quite simple and if you just can't do it, they'll help you out for a very small fee.
A huge thank you to Lily from A Planet 4 Creations - she rocks and has helped with the coupons for what seems like forever.
I hope to see some new names for this Round 10 of Indie Coupons!