So often, artisan jewelers do not value their work and end up not charging enough. David Weiman of Marketing Jewelry put together a little video to explain why we, as artisan jewelers, need to value ourselves and our work.
There's no need to gouge people and it's difficult to find that *sweet spot* price. To me the most important thing is covering costs and making some sort of profit - even if small. It needs to be big enough to reinvest in your business. Because if you are selling you are in business - even if you think of it as a hobby.
Admittedly, I am not perfect when it comes to charging for my work and I often do undervalue myself. But I am working on it. =)